Arbab Ashraf
National Head of B2B Operations and Strategic Partnerships, LECTRIX EV

Arbab Ashraf, National Head of B2B Operations and Strategic Partnerships at LECTRIX, orchestrates seamless collaboration with research and development teams, spearheading the development and refinement of the B2B product line.
With an entrepreneurial spirit as his compass, Arbab approaches every endeavor with fervor, driven by a relentless pursuit of innovation, problem-solving, and business growth. Over a decade entrenched in the electric vehicle (EV) industry, he has weathered numerous challenges, each one met with unwavering determination—a trait indispensable for navigating the terrain of pioneering new-market disruption and leaving an indelible mark on the landscape of emerging mobility.
Prior to his tenure at LECTRIX, he honed his leadership acumen as the Head of B2B Sales & Marketing at HERO ELECTRIC VEHICLES PVT LTD. He crafted and executed robust B2B strategies there, navigating the intricate nexus of sales, marketing, and client relations with finesse and precision.